Cisco @ the World Economic Forum
services deployed
executive production
experience / content strategy
creative direction
spatial concept + design
customer experience
fabrication
After five years of a similar design approach in Davos, Cisco embarked on a lounge redesign for their presence at the World Economic Forum (WEF). With the objective to squarely solidify Cisco’s place on the Promenade in Davos, we developed a colorful and striking design strategy aimed at directing a memorable brand presence while creating a calm, intimate, and private environment within. Drawing inspiration from newer Cisco offices and embracing a new world of hybrid work — we designed and built multi-functional work and meeting spaces used by the Cisco Executive Leadership Team during their week at WEF.
our task
Cisco asked us to completely redesign the existing lounge and squarely solidify Cisco’s place on the Promenade in Davos.
They needed something memorable, but also calm, intimate, and private for customers.
solution
Drawing inspiration from newer Cisco offices and embracing a new world of hybrid work — we created multi-functional work and meeting spaces used by the Cisco Executive Leadership Team during their week at WEF.
Small technology demos were integrated into the spatial design while an interactive “dollhouse” window sparked intrigue by those walking by.
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