LIFE® Cereal @ the santa monica pier
services deployed
executive production
creative direction
market cost analysis
spacial design & movement
digital concept design + branding
talent recruitment
From fussy eaters to sophisticated foodies, everyone loves LIFE® Cereal. Quaker and No Hot Ashes brought that message to life with a pop-up activation at the Santa Monica Pier — focusing on the importance of family time. We created phone booths and set up an advice hotline, led by Actress Julie Bowen, best known for her role as Claire Dunphy on the popular TV show Modern Family. Thousands of parents and children received live parenting tips creating new memories for customers.
our task
LIFE® Cereal wanted to modernize their nostalgic, family-centric image by reaching out to parents in an engaging, tactile way. We met families where they are, by creating a pop-up on the Santa Monica Pier.
solution
We designed and built a series of unique phone booths with a hotline for parenting advice at the Santa Monica Pier in Los Angeles, California. Actress Julie Bowen, best known for her role as Claire Dunphy on the popular TV show Modern Family, provided parenting advice for anyone that picked up the phone.
This interactive experiential activation gave thousands of parents and children a first-of-its kind interaction with LIFE® Cereal allowing the brand to create memories and reach a new generation of customers.
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