Cisco @ Gartner ITXPO
services deployed
creative direction
experience direction
user experience
digital design
digital & interactive design
on-site Installation
ai data visualization & animation
photo & video production
With two spaces to design and build for Cisco at Gartner ITXPO Orlando, we had a story to tell in two parts.
At the Engagement Zone, attendees interacted with Cisco AI in two interactive games, displayed across a massive LED wall. Gaming design featured Cisco's colorful and responsive AI animation graphics in concert with gameplay, representing Cisco’s connect and protect AI functionality.
Meanwhile, at the primary booth hub, attendees were able to take an interactive AI readiness assessment - which provided ways that Cisco AI could help each individual’s business and displayed onscreen visuals to show Cisco’s potential impact to transform business security.
Interactive touchscreen map on the edge of our booth space to highlight how attendees could best find Cisco's booth as well as show when and where Cisco's talks could be found.
our task
AI tools can feel ambiguous. We needed to position Cisco’s AI tools as impactful, necessary parts of customer businesses that add next-level safety and productivity to their business.
solution
We designed and built two unique game experiences to depict the impact of Cisco’s AI security offerings. Guests interacted with gamified tools that helped identify and repel system threats - while gameplay was displayed across massive digital displays.
The custom UX guided attendees through Cisco’s AI value propositions, with interactive storytelling that highlighted Cisco’s AI tools capabilities. This gamified, self-guided approach increased engagement and attracted higher attendee count.
Are you looking to tell a dynamic technology or AI story about your product offerings?