AI Hub @ Cisco Live
services deployed
creative direction
experience direction
spatial design & movement
3D design
user experience
ai data visualization & animation
3D design
digital & interactive design
Cisco Live is Cisco's premier annual event that brings together over 20,000 IT professionals, developers, partners, and industry leaders from around the world. It offers a unique opportunity to learn about the latest innovations in networking, cybersecurity, cloud computing, and digital transformation.
Cisco wanted to highlight its latest AI offerings and newest AI tools, and enlisted No Hot Ashes to tell an engaging and interactive AI story through a physical and digital activation. We designed a custom AI-powered responsive display experience with real-time data visualization and an immersive surrounding environment for customers to explore and learn about Cisco’s AI technology.
The experience became the centerpiece for onsite customer engagement, media tours, and social content creation.
our task
AI storytelling can feel cold and impersonal. We needed to position Cisco’s AI offerings as powerful, but personalized tools customers can use to increase productivity and creativity.
solution
We designed and built a first-of-its-kind AI engagement hub, with interactive digital displays, dynamic lighting, efficient high volume crowd flow, and attendee stopping visuals. The custom UX guided attendees through Cisco’s AI value propositions. We used interactive storytelling to highlight Cisco’s AI tools ability to enhance collaboration and communication, commitment to security, continued customer experience optimizations, business insights, and scalability.
This approach allowed attendees to be self-guided or productively engage with an onsite Cisco-expert to learn about relevant product offers for their business. It was one of the most engaged with activations at the event, and served as a key customer touchpoint, media tour stopping point, and social media content location.
Are you looking to tell a dynamic technology or AI story about your product offerings?